Sunday, December 21, 2014

In Class Week 3

This week in class, I spent more time revising parts 1-3 for the storefront project. I spent some time trying to make part one more unique to our business. This was hard because it is hard to anticipate how we will be unique because it is just an estimate. The main reason that we think we could beat out our competitors is because of our location and not so much because we our unique. No one in my group has any experience in our industry and I believe that it would be easier to make these projections if we had someone who had a better understanding of the market.
I also worked on part two of the storefront project. The main thing that we needed to fix was our data. The data that we had was not from a reliable source and it wasn’t specific enough, so I spent a lot of time researching statistics about childrens birthdays and the type of people that living in Brookline. It was a challenge finding this information because not a lot of people do studies about how much is spent for a child’s birthday party. A lot of the data that we found wasn’t very relevant to what we were trying to do so it took a lot longer than expected.

I also spent time figuring out how we would compete with the cheerleading team when it comes to selling warrior water bottles for the $200 project. The cheerleaders are selling their bottles for $17 but only $15 if people pre-order so  we are going to sell ours for $10 but for $8 if people pre-order. I keep getting annoyed when I hear an announcement or see their flyers because it just means that we will need to work a lot harder to make a profit. We are also at a disadvantage because their profits are supporting their team and ours is just for our class project.

1 comment:

  1. You guys need an angle. Since you're only paying $3 for them, you have a LOT of room. Why not try to really undersell the cheer leaders. That might be your main selling option. Yes, you'll have to sell more bottles, but you will have a tough time competing head-to-head. You guys will need to be aggressive to make this work. Make sure you have a plan of action before you head out for break.

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